Atlantic Insight was formed in 2010 to help businesses more effectively serve new markets and customers at a time of unprecedented technology-led marketplace disruption resulting in changing customer behaviours and preferences.

Our engagements deliver improvements in operational effectiveness and customer engagement that result in enhanced financial performance and competitive advantage.

Among our clients are some of world’s leading professional and research publishing, education services and education technology organisations as well as more recently UK utility, retail and BPO companies.

At the heart of Atlantic Insight is the belief that successful, businesses, teams and individuals never stop learning.

We are specialists in enabling businesses, teams and individuals to learn from the evidence based, actionable insights we identify and to develop and implement solutions that enable them to succeed.

The combination of both industry and domain expertise ensures that we can bring insight, from both a customer and business perspective, to every challenge and opportunity.

In 2020, we incorporated Drakelow Consulting to boost our capability and offering in demand forecasting, resource planning and data analysis. We brought in Drakelow’s successes in establishing value through improving the planning and performance of outsourced operations.

Now in 2026, we launch Atlantic WFM as a dedicated brand and website focused on practical, best-practice operational forecasting and planning. It brings together our thinking, experience and tools in one place, including a growing library of WFM articles and calculators designed to support real-world planning decisions. Atlantic Insight continues as a distinct brand dedicated to identifying and implementing performance improvement opportunities across operational environments.

Our team’s empathetic and collegiate approach builds trust and delivers sustainable value for the businesses we serve, their customers and employees. We understand what it is like to work with consultants and how to leverage the value they bring.